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I was young and very inexperienced
in 1982. Believe me, I made a lot of mistakes
as a concert promoter early on, some I look back
on and laugh at now, but back then those mistakes
were very humbling. Some frustrations you probably
have gone through that now make you want to learn
how to become a concert promoter include the following:
1) Don't you hate it when the Dave
Matthews Band or some other act that you love
go on a concert tour and don't perform anywhere
near your city or town?
2) Don't you hate it when a very
cool concert finally does come to your area (i.e.
Incubus, Maroon 5, Aerosmith, Phish, etc.), you
wait in line forever and end up with lousy seats
up in the nosebleed section?
3) Don't you hate it when an up
and coming act plays a club in your area and the
event is sold out in minutes and you cannot get
your hands on a ticket?
4) Don't you hate it when you find
out that one of your friends or acquaintances
had backstage passes to a cool concert and partied
like crazy with the band, and then brags about
it for days?
5) Don't you hate it when there
is an excellent local band in your area that deserves
national attention and no one knows how to take
that act to the next level?
All the above statements are so
frustrating... yet so very true.....
Well, I have experienced all of
the above situations personally. Those same type
of situations is what was my motivation years
ago in wanting to become a concert promoter myself!
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Thank you for your interest in
Spencer Concert Systems' Concert Promoter Courses!!
 Hello,
my name is Jack Spencer and in 1982 I decided
to become a concert promoter.
I started part-time and doing one show at a time...Learning, making mistakes, etc...Finally in 1985 I left my full time "real job" and took the plunge - glad I did! You can too!!
I had become a concert promoter
because I got tired of not being able to see the
bands that I wanted to live in concert.
You probably have your own frustrating
stories about missed concerts, sold out events,
bungled tickets, etc.
In 1982, there was no one to teach
or show me what to do to be a concert promoter
and book bands. I had to learn it on my own...
on the job training. All I knew then was that
I wanted to bring good bands to our city and I
wanted to make a lot of money doing it. Some were
good, some I lost money on but I learned the business
the hard way.
In the early 2000's, I lived in a
small Midwestern city... what the big, national
booking agents call a "secondary market".
Most of the big touring bands would never play
"secondary markets" at that time in
music history. The first reason was that they
did not need to play secondary markets; secondly,
there was not a concert promoter willing to do
a show in secondary markets back then.
So much has changed since the early 2000's.
All of it good news for concert promoters. Read
the following:
GOOD NEWS. Much has happened since
2004. Secondary markets like Indianapolis, IN,
Raleigh, NC, Austin, TX, Topeka, KS, St. Joseph,
MO, Omaha, NE, Providence, RI, Scranton, PA, Hartford,
CT, Oklahoma City, OK, Cleveland, OH, San Jose,
CA plus dozens of other cities have become regular
tour stops for large, touring concert acts. The
Canadian markets have also grown immensely since
the early 2000's. This is good news for all of
us!
The "primary markets",
for example, New York City, Boston, L.A., Dallas,
Philly, Chicago, Seattle, etc. now do multiple
night concerts with the same acts. This is also
good news for all of us.
There are also a lot of smaller
cities and towns that can support concerts and
there are a lot of willing acts to play those
markets if the routing schedule is right.
The bottom line is the concert business
is a very healthy, very vibrant, huge entertainment
slice of the pie growing rapidly into the mid
21st century.
MORE GOOD NEWS. the concert industry
released the 2007 concert figures, which had total
receipts of over 3.9 BILLION DOLLARS from all
of the tours in North America for the year.
The 2007 concert year was excellent
for most acts. The top 5 tours for 2007 are as
follows:
- The Police - 54 shows - $133
Million Gross
- Kenny Chesney - 54 shows - $71 Million Gross
- Justin Timberlake - 60 shows $70 Million
Gross
- Celine Dion - 113 shows $65 Million Gross
- Van Halen - 39 shows - $56 Million
Gross
 Throughout
the top 50 tours for 2007, women artists are doing
better & better each year. Female concert
artists are probably the fastest growing segment
of the business, yet there is a dearth of female
concert promoters at this time. The industry needs
more women concert promoters.
Road Warriors such as Jimmy Buffett, Bon Jovi,
Dave Matthews, Motley Crue, ZZtop, Kid Rock, Billy
Joel / Elton John, Aerosmith, and Rush just had fabulous successful
2007 tours.
Country music had blockbuster tours
with Alan Jackson, Rascal Flatts, Toby Keith and Tim McGraw/Faith Hill doing top
business. George Strait sold out almost everywhere
he performed in 2007, thus keeping his reputation
intact as the "phenom" he is known for
being.
"Young" acts such as John
Mayer, Usher, Josh Groban, Pink, Fall Out Boy, and Hannah Montana
had top-grossing tours in 2007.
Comedy, folk ,and jazz concerts
had a fabulous year in 2007. My reason for discussing the previous
monetary figures with you is to demonstrate to
you how strong the concert business is, how it
is still going and always looking for more markets
to grow into.
MORE GOOD NEWS. Besides the superstars
discussed above, mid-level acts, newer acts, and
classic rock acts all had excellent 2007 tours.
The opportunity to become a concert promoter and
promote concerts with mid-level acts and classic
rock or soul acts has never been better than right
now in music history.
THE BEST GOOD NEWS. Because of the
thriving entertainment business of live music,
there are now an unprecedented number of venues
available in virtually all markets- primary, secondary,
small and private, to book and promote successful
concerts. From large arenas with seating capacity
of up to 20,000 people, to mid-level venues with
capacities of 7,000 to 11,000, to theatres from
800 to 4,000 people, to small halls from 1,000
to 3,500 people, to nightclubs with capacities
from 300 to 1,000 people-- the concert business
needs new concert promoters to handle all of these
venues.
One important fact I have learned
over the years is that the only way club owners
& city facilities such as arenas , halls or
renovated theatres can show a profit is to use
the venue as many days a year as possible . Ninety
five percent of these venues do not promote their
own concerts or events..........they only manage
their locations.
Therefore, they rely on outside,
independent concert promoters, sports events ,
private conventions, fairs, etc. to generate rent
and concession income to help pay the overhead
of the venues. The venues, in turn, are always
looking for as many events as possible to fill
their locations. Thats where you, as the concert
promoter, are so important to these people.
I have attached two addendums for
your review. My First Concert As A Promoter is
the story of the first concert I did as a concert
promoter. Read it and realize how exciting it
was for me- how cool it was and how it showed
me I could make money doing what I love ......everyone's
dream.
I also have a list of our Concert
Promotions which shows some of the concerts I
have promoted in the past ten years or so. Some
of the acts I only did once... some, many many
times... but all of them were very unique, one
of a kind special nights, and I will have great
memories of each and every one of them forever!
Many of the acts I started working with in the
1980's still work with me today. If you treat
the artists and their crews in a respectful, fair
way, they will continue to work with you on their
way up the ladder into the larger venues.
Have I made money on all of the
concerts that I have done? No, I have lost money
on some shows over the years. When you do a great
number of shows, the law of average catches up
with you.
I'll discuss how to minimize a loss
on a show that looks like it could be a loser
on show day in the concert promoters course.
--Speaking of the Concert
Promoter Course--
My staff and I have spent a great
deal of time and effort putting our system together
on how to become a concert promoter. We want to
have a WIN/WIN relationship with you that will
last for many years to come. I sincerely want
to help you be a big success and help make your
lives better.
Our philosophy is to always be there
for you. We will answer questions for you by way
of fax, E-Mail, mail, phone, or even set up a
personal one-on-one consultation in any city you
would like!
No matter how old you are, it is
never too late or too early to do something you
love. It may be your destiny to become a concert
promoter.....so take control of your life and
GO FOR IT!
You can position yourself into a
new, financially lucrative and rewarding career
in the music business as a successful concert
promoter. You will be able to set your own work
hours, you will decide which acts to book, you
will decide which club, theatre or arena to book
the act into, you will be able to hang out with
the artists, their entourages, etc. backstage
and on their tour buses, while the whole time
being your own boss!
CONCERT PROMOTER COURSE
SYSTEMS
We have designed three different
levels of concert promoter course study.... Silver,
Gold and Platinum. Each level is a "nuts
and bolts" home study that presents a step
by step start to finish instructions to get you
ready to start your new concert promoters career.
It is up to you to decide which
level of concert promoter course study best applies
to your personal needs and experiences. Our basic
system (Silver Course) is an excellent basic course
for a new concert promoter without any mentoring.
We have added features in the Gold Course for
those who want a little extra help onto their
new concert promoter career path. Our newest product,
the Platinum Course is the ultimate in information
and direction for becoming a successful Concert
Promoter. I strongly recommend the Platinum Course.
If you follow our system course
correctly, you will be ready to book your first
concert as a concert promoter in less than two
weeks if you want to! Just think of the possibilities!
Always remember, we will be here
to help you along your way. Follow our concert
promoters course and watch your life and bank
account change!
The Concert
Promoter courses order form is here for you
to fill out and send off.
What are you waiting for?
Make your move ORDER NOW!
We look forward to working with you!
Best Regards,
Jack Spencer
May 15, 2007
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